Sonata Software's IP-led Strategy Featured in a Report by an Independent Research Firm

onata Software, a leading IT consulting and software services provider, announced that it has been featured in the April, 2012 report by Forrester Research Inc., a leading research and advisory firm. In the report 'The Move to an Asset-Based Services Play', Forrester has highlighted SonnetSCOR - Sonata's BI solution accelerator for supply chain & logistics - as an example of IT services moving towards an asset-based services play. Sonata has also been featured in the report for leveraging its inorganic strategy, specifically its joint venture with the TUI Group, for adding on vertical-specific assets for the Travel & Tourism vertical.

SonnetSCOR - built as per Supply Chain Operations Reference (SCOR) standards - reduces cost through better insights into supply chain effectiveness for companies in the manufacturing & distribution business through Key Performance Indicators (KPI) and dashboards. Sonata's repertoire includes Global Distribution Systems (GDS), Connect for the travel industry and Enterprise Application Value Accelerator (EAVA), a solution accelerator built on Microsoft SharePoint that enables enterprises unlock the value of their ERP.

The report says that the move to adopting solution accelerators as an integral part of any IT solution is gaining momentum. This means, signifying the increasing importance of assets to the IT services industry. Providers across consulting, BPO, and outsourcing services are advocating the move to a more modular and scalable solution structure that allows faster and more cost-effective service delivery.

The Middle East region is of strategic importance to Sonata with strong focus especially on the Qatar market. To achieve this objective, Sonata has forged a Joint Venture (JV) with Mohammad Nasser Abdullah Al MISNAD and is supporting them in their efforts to realize the 2030 Vision. Sonata has an existing relationship with an anchor client in Qatar and has 40 dedicated resources in the region.

Sonata has been working closely with alliance partners like Microsoft and SAP to deliver IP led solutions to our customers for quicker achievement of goals, more profitable business growth and greater agility in business operations.

Mr. PVSN Raju, Head - Enterprise Solutions, Sonata Software, said, "We are delighted that our initiatives in IP-led services delivery are being acknowledged by an industry thought leader like Forrester. The solution accelerator initiative is aligned to our strategy of being a specialist in select verticals. We encapsulate our industry knowledge and customer experiences into re-usable assets that help our clients stay ahead in a complex competitive environment."

About Sonata Software Limited

Sonata Software ( http://www.sonata-software.com ), headquartered in Bangalore, India, is an IT consulting and software services provider. Sonata's focus areas includes enterprises in the Outsourced Product Development (OPD), Travel, Consumer Packaged Goods (CPG), Retail and Manufacturing verticals and its customers are located across the US, Europe, Middle East and the Asia-Pacific region. Its key service lines include Application Development Management (ADM), Emerging Technologies (Mobility, Analytics, Cloud and Social Media), Business Intelligence, Testing, Enterprise Services - ERP, CRM and Remote Infrastructure Management. Sonata has been recognized for its excellence in providing Software/ISV R&D and Cloud Computing Services to global customers by Zinnov Management Consulting Pvt. Ltd. Sonata and its Affiliates leverage their alliances with global technology majors like Microsoft, SAP, IBM, Oracle, HP to deliver innovative solutions.

Sonata operates globally through its subsidiaries and affiliates that include (1) TUI InfoTec - Sonata's Joint Venture with TUI, Europe's largest tourism group, (2) Sonata Software North America Inc, which provides development and consulting services to clients using an Onsite-Offshore Delivery Model, (3) Sonata Software FZ LLC - Sonata's fully-owned subsidiary IT solutions to customers in the Middle East, (4) Sonata Software (Qatar) LLC - Sonata's Joint Venture with Mohammad Nasser Abdullah Al MISNAD and (5) Sonata Information Technology Limited, which is a premier software services and product distribution company with India-focused business operations.

For further information, please contact : Swati Sengupta Sonata Software Limited A.P.S. Trust Building, Bull Temple Road, N.R. Colony Bangalore 560019, India Tel : +91-80-30971999 swati.sengupta@sonata-software.com

SOURCE:  Sonata Software Ltd., http://www.marketwatch.com/story/sonata-softwares-ip-led-strategy-featured-in-a-report-by-an-independent-research-firm-2012-06-10